Post by account_disabled on Jan 1, 2024 0:20:53 GMT -5
Kylie Jenner Hailey Bieber Harry Styles and Selena Gomez are just some of the celebrities whove chosen to delve into the world of beauty. Whilst weve seen our fair share of hits and misses our generation has seen the birth of one of the most iconic celebrity beauty brands of all time Fenty Beauty. After releasing multiple fragrances and a previous collaboration with MAC Cosmetics singer and songwriter Rihanna launched Fenty Beauty in . Renowned for its diversity Fenty Beauty has gone on to become the worlds most successful celebrity beauty brand. be flawless but theyre not the only reason the brand has become a cult favourite. Fenty Beautys marketing strategy has been innovative and inclusive from day one with Rihannas vision of Beauty for All at its core.
But what are the secrets to Fenty Beautys marketing strategy and how did they change the game Lets jump in and find out. Embracing diversity We all remember Fenty Beautys legendary Mobile App Development Service launch right Before Fenty Beauty there was a gap in Athe market for a truly representative foundation range. After personally experiencing this Rihanna decided to solve the problem and create a brand for everyone. Launching with over shades of foundation in countries the brand immediately smashed the stereotype surrounding celebrity beauty brands and revolutionised the industry by embracing diversity from the get go.
This has proved incredibly effective as more people are keen to see more attainable portrayals of beauty. According to research from Mintel of beauty consumers say they shop from brands that showcase diversity or inclusivity. Show dont tell Fenty Beauty didnt claim they were inclusive having never used the term in their messaging they proved it. Having universal shades available and accessible to all wasnt enough for Rihanna and her team Fenty Beauty incorporated and prioritised inclusivity into their marketing strategy. The brands social media platforms are filled with educational and user generated content as well as authentic stories that resonate with their community.
But what are the secrets to Fenty Beautys marketing strategy and how did they change the game Lets jump in and find out. Embracing diversity We all remember Fenty Beautys legendary Mobile App Development Service launch right Before Fenty Beauty there was a gap in Athe market for a truly representative foundation range. After personally experiencing this Rihanna decided to solve the problem and create a brand for everyone. Launching with over shades of foundation in countries the brand immediately smashed the stereotype surrounding celebrity beauty brands and revolutionised the industry by embracing diversity from the get go.
This has proved incredibly effective as more people are keen to see more attainable portrayals of beauty. According to research from Mintel of beauty consumers say they shop from brands that showcase diversity or inclusivity. Show dont tell Fenty Beauty didnt claim they were inclusive having never used the term in their messaging they proved it. Having universal shades available and accessible to all wasnt enough for Rihanna and her team Fenty Beauty incorporated and prioritised inclusivity into their marketing strategy. The brands social media platforms are filled with educational and user generated content as well as authentic stories that resonate with their community.